Facebook-owned WhatsApp announced the launch of “Status” a new feature that’s designed to let for sharing decorated videos, photos, and GIFs that that self-delete or disappear after 24 hours. It’s a replicate feature of Facebook-owned Snapchat and instagram Stories, save the end-to-end encryption just like in WhatsApp messaging.
The feature is called Status, which is a way for WhatsApp to move from a traditional message app towards a social networking feature and builds on its end to end encryption technology.
‘Status’ was first brought to the scene as a beta feature in November, but now has been fully incorporated into the app. This new feature lets users scribble on images or add text and emojis just like in Snapchat.
CEO of WhatsApp Jan Koum writes about the new status feature, “The original idea behind the project was to build an application that lets your friends and other contacts know what you’re up to.”
WhatsApp had been positioned as few-frills utilitarian chat while Facebook Messenger sported all the bells and whistles. But late last year, WhatsApp adapted to the visual communication age with the launch of additional camera features.
Now the question is whether WhatsApp can eat some of Snapchat’s lunch abroad without watering down its core product.