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New robots by SONY will form emotional bonds with us

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Sony has announced plans to develop a robot “capable of forming an emotional bond with customers”.

Sony’s chief executive Kazuo Hirai did not disclose specific details
about the robots, but says it will propose new business models that
integrate hardware and services to provide emotionally compelling
experiences.
Sony is re-entering the consumer robotics game
after increased competition in the Asian markets led to massive cost
cutting in 2006. It has, however, launched Aibo, its canine-modelled
artificial intelligence robot.

Alongside its popularity as a consumer robot, the robots were used by
researchers for a number of areas, including a robotic football
tournament in 2005.

A decade later, it seems that a lot of tech companies are finding
ways to make the human-robot interaction as warm and fuzzy as possible.

Japanese telecoms company SoftBank made similar ’emotional’ claims
about its Pepper companion robot, while Boston Dynamics has unveiled
earlier the SpotMini, a robot with a sense of humour.  

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It’s not surprising that Sony would want to get back in the game
after it had made great strides a decade ago with AIBO dogs, which some
users have gone as far as to hold funerals for. 

Hirai also announced that virtual reality will be another future area of growth for Sony.

The PlayStation VR system is set to launch in October, and Sony
believes it’s well-placed to take advantage of the technology in areas
like entertainment and digital imaging as well as gaming. The company
also says it’s considering “cultivating [VR] as a new business domain”.

All in all, Sony has a lot in store for the newest generation of techies.

Read original article published by Futurism.

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