Drink beer, save the environment. Looks interesting? Breweries, a New Zealand-based company comes up to fight against the global sand shortage. Demand for sand in a variety of industries has led to the slow loss of sandy beaches around the world.
The firm, built a fleet of machines that crush empty glass bottles into a sand substitute, used to save the nation’s “pristine beaches.”
“Two thirds of the world’s beaches are retreating as people across the world use non-renewable beach sand for construction, roading and other uses,” Simon Smith, brand PR and digital manager for DB Breweries, told Digital Trends. “This sand substitute can be used in things such as construction, roading, even golf bunkers; meaning that we can keep our beautiful beach sand where it belongs: on our beaches.”
Sand is used in everything from construction to pharmaceuticals; a major ingredient of mortar, plaster, concrete, and asphalt, businesses often collect beach sand in bulk.
All a drinker needs to do is deposit his or her bottle in the machine, which then uses miniature steel hammers to crush it into 200 grams of sand in only five seconds. The label is automatically pulled out via a vacuum.
New Zealand, Smith said, has a pretty impressive recycling rate, although there’s always room to do more. “Over the next few months, we’ll be creating up to 100 tons of sand, which is the equivalent of 500,000 DB Export Bottles.
The ultimate goal is to provide a way of prompting people to recycle by giving them an image of what exactly it means to do so, rather than leaving it as an abstraction.
“Our ambition for the campaign is for people to have something tangible to think about, such as the love of our beautiful beaches, as a reminder to recycle,” he said.