You don’t always have to travel to enjoy the fresh mountain air; you can breathe in it even while sitting right inside your room. This is not a joke! John Green, a British expat living in Basel, Switzerland, is the brains behind “Genuine Mountain Air from Switzerland”, a fledgling online business that promises to ship fresh, high-quality Swiss air anywhere around the world, if you can afford it.
Purchasing a can of air may sound like an absurd idea to a lot of people, but some people have built successful startups from it. Vitality Air from Canada, Air de Montcuq from France, entrepreneurs from Siberia and a Chinese Billionaire have successfully sold canned-air from caves and mountains. The only absurd thing they did not do is to sell a jar of air for a crazy price of $167.
Green claims to collect the air from a “secret location” near the town of Zermatt, then bottles it up in glass containers, labels it and ships it to buyers.
The website claims that a jar of ‘magic fresh air’ is the best gift for anyone. The ‘secret’ not-so-secret location is even mentioned on the authenticity certificate that comes with the jar. They describe the source on the website,
“it’s collected by a babbling mountain stream, fed by melt water from a famous glacier, near a very famous mountain.”
To make the air a bit ‘affordable,’ you can get a half liter jar for $97, or maybe a 3-liter jar for $247. The best air of the world or not, it certainly is the most expensive air in the world.
Green told The Local. “Don’t forget, it’s Swiss air! Everything in Switzerland is expensive.” Apart from making a small profit off the bottled Swiss mountain air, Green also donates 25% of his proceeds to a charity called World Vision, which supports a clean water program in Africa.